The Deployer documentation
Getting started

What is The Deployer?

The Deployer is a deployment and operations platform for people who have an application in a Git repository and want to run it in a cloud account they own. It is designed primarily for developers, technical founders, agencies, and small teams without a dedicated DevOps or platform function. You connect your git host and cloud account, review a deployment plan with a cost estimate, and The Deployer carries out the deployment and gives you logs and operational tools afterwards.

The problem it solves

Normally, getting an app from "it works on my laptop" to "it's live on the internet" takes a lot of specialist knowledge. You'd have to rent and set up servers (computers in the cloud that run your app around the clock), configure security, wire up automatic updates, add monitoring, connect a database, point a web address at it, and keep it all healthy. That work is usually called DevOps, and it's a job in itself.

The Deployer takes on most of that work in one workflow: it analyzes your repository, proposes an architecture, provisions it in your account, and sets up deploys, domains and monitoring. AI helps with analysis, planning and diagnosing failures; the deploy steps themselves are run by the deployment engine.

Who it's for

  • Developers and technical founders shipping a product without a platform team.
  • Agencies deploying client apps into accounts the client owns.
  • Small teams without a dedicated DevOps or operations person.

You do not need to be a cloud-infrastructure specialist. You should still understand what your application does and be able to review application-level changes. Where we use a technical word, we explain it in a few plain words right away. If you'd rather have someone do the deployment with you, Launch and Move are hands-on services.

How it feels to use it

It feels like a checklist with a very capable assistant sitting beside you. You link your code and your cloud account, choose your project, and then move through clear steps — the app reads your code, suggests a setup with a monthly cost estimate, and shows a live log as it deploys. If a step fails, a Recovery Agent diagnoses supported failures and retries a limited number of times; if it can't fix the cause, the logs explain what needs changing. At the end, you get a public web address you can share.

It runs in your cloud

Your app and data live in your own cloud account (AWS, Google Cloud, Azure, or DigitalOcean) — not on someone else's platform. You stay in control, and you can tear down what The Deployer created whenever you like.

What it costs

A deployment creates real, live cloud resources in your own account, so your cloud provider bills you for them — just as they would if an engineer had set them up. Before anything is created, The Deployer shows you an estimated monthly infrastructure cost, and you approve the setup before it runs. The estimate isn't a spending cap: actual charges come from your provider and vary with usage and traffic. When you're done with a project, deleting it tears down its resources so the charges stop. Ready to see it in action? Jump into the Quick start.